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DisplayLink Names John Cummins Vice President Of Worldwide Sales

PALO ALTO, Calif., October 4, 2010 – With third-generation virtual graphics processors on the horizon and massive existing momentum, DisplayLink Corp. has expanded its leadership team to further accelerate and support global growth.

John Cummins has been named DisplayLink’s vice president of worldwide sales, where he is responsible for continued development of the company’s global sales channels and for strategic initiatives related to moving the rapidly growing brand into new market segments.

Recently, DisplayLink celebrated the delivery of more than three million virtual graphics chips to zero client and notebook peripheral markets and introduced an interactive networked graphics development platform for the bi-directional, multimedia capable SuperSpeed USB 3 standard, which is anticipated to crack open the market for a new class of wireless and mobile device to display applications.

“The addition of John Cummins to the DisplayLink team comes at a pivotal time for the company as we have proven to be the de-facto standard in USB graphics with strong brand recognition, a global channel presence, and designs with the world’s leading OEMS,” said Craig Ensley, CEO for DisplayLink.  “John’s expertise, unique skills and proven track record at semiconductor companies both large and small are exactly what we need to lead the company through the next phase of accelerated growth and mass market success.”

Cummins brings more than 20 years of leadership in general management, sales, marketing, and business development roles across a range of semiconductor environments. He joins DisplayLink after serving as chief executive officer of low-power Wi-Fi chip company ZeroG Wireless Inc., prior to its acquisition by Microchip Technology. There he transformed a pre-product start-up to a company with production revenue based upon a unique leveraged business model and helped to raise more than $17 million in funds.

“Few companies uniquely address multiple large markets like DisplayLink, which has disruptive technology, a great team, and proven capability to create market-leading solutions that solve real world problems,” said Cummins. “This is an ideal opportunity to work with the world’s leading OEMs and help them grow in existing markets and enter new profitable ones, while at the same time driving DisplayLink as a corporation to the next level.”

Cummins also spent more than six years with Agere Systems, where he held several roles. As vice president of Agere’s Greater China division, he was responsible for strategy, sales, marketing, business development, R&D, customer support and other functions, leading to Agere winning supplier awards three years in a row. Previously, John served as the director of sales at Agere Inc, a networking semiconductor company, where he closed key design wins that led to the successful $450 million acquisition by Lucent before being spun out as Agere Systems. Previous marketing and sales positions were held at Sun Microsystems and Cypress Semiconductor. 

John earned an MBA from the Haas School of Business, University of California, Berkeley, and a Bachelor of Science degree in electrical engineering from California Polytechnic State University, San Luis Obispo. 

About DisplayLink
DisplayLink Corp. (www.displaylink.com) specializes in chips and software that enable easy virtual graphics connectivity between computers and displays over standard interfaces such as USB, wireless USB and Ethernet. DisplayLink  technology is used in dozens of globally branded PC accessories including monitors, docking stations, display adapters, projectors, and zero client systems that enable  expansion of the desktop visual workspace at significantly lower cost and energy than traditional solutions. For more information and product details visit DisplayLink Shop and follow DisplayLink on Facebook and Twitter.

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