NEWNHAM TECHNOLOGY/RESEARCH CHANGES NAME TO DISPLAYLINK
Company Poised to Lead “Second Display Revolution”
PALO ALTO, CALIF. - Nov. 06, 2006 – Newnham Technology (U.S.) and Newnham Research (U.K.) today announced they have changed their name to DisplayLink to better reflect the company’s global identity as a leading provider of network display technology. DisplayLink’s unique semiconductor and software technology is ushering in a “second display revolution” by using existing PC interfaces such as USB, Ethernet and wireless networks to transfer fully-interactive, high-resolution graphics to any computer or HDTV display.
The first display revolution began in the 1980s and has led to today’s low-cost, ubiquitous, high-resolution displays, driving users’ desire for display connectivity that will allow them to connect more than one monitor to a computer. Though studies conducted by Microsoft showed that using multiple monitors resulted in a net productivity increase of up to 30% per year, mainstream users found that connecting multiple displays was complicated and costly, thus limiting adoption.
DisplayLink’s network display technology solves the issues that have kept this market from developing. The result is a cost-effective, easy-to-use solution to connect a computer to one or more displays. The current generation of this technology is fully interactive and supports up to 32-bit, true-color graphics resolution at 1920 x 1200 over standard wired and wireless network interfaces that exist on all desktop and notebook computers.
“The second display revolution is catching on with users because it opens new productivity and entertainment options by breaking the bonds of a one-to-one relationship between a computer and a display,” said Hamid Farzaneh, president and CEO of DisplayLink. “We are changing our name to DisplayLink because it is a simple and direct way to reinforce our brand message by reminding consumers of the benefits of our technology.”
DisplayLink’s current product supports USB 2.0 and is designed to be embedded into laptop docking stations, monitors and digital projectors, allowing easy connectivity without the added cost and installation difficulties of traditional methods.
DisplayLink plans to expand on its USB product line with Ethernet and wireless solutions in the coming months.
The company’s first customer is Kensington Technology Group, which uses DisplayLink’s USB connectivity technology as the key component in its Notebook Expansion Dock with Video that was introduced in June 2006. Many more customers plan to announce innovative DisplayLink products in the coming months.
DisplayLink is funded by Atlas Venture, Benchmark Capital and Esprit Capital and to date has raised over $22 million for technology, product and market development.
DisplayLink (formerly Newnham Technology and Newnham Research) is a fabless network display semiconductor company, formed in 2003, to lead the second display revolution by enabling flexible connectivity between computers and displays using standard wired and wireless networking protocols. DisplayLink’s institutional backers include Atlas Venture, Benchmark and Esprit. The company is headquartered in Palo Alto, CA, with main R&D and product development activities in Cambridge, UK. More information can be found at www.displaylink.com.
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